It’s their job to be consumers and workers, which in turn keeps the economy stable and strong. Each person exists to serve the community. The Director explains to the students the process by which humans are grown inside bottles and then conditioned (read: brainwashed) to believe certain moral “truths.” This conditioning, also known as “hypnopaedia” or “sleep-teaching,” instructs the citizens to believe in the value of society over the individual.
Brave New World begins in an uncomfortably sterile and controlled futuristic society, commonly referred to as “the World State.” We join the story as a group of young students are receiving a factory tour of the “London Hatchery and Conditioning Centre” from the center’s director, whose name is… The Director.
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